SpyMap by PostPixel

SpyMap by PostPixel See what is helping local businesses rank and uncover what your Google Business Profile may be missing. SpyMap is a local visibility and competitive intelligence tool built for businesses, agencies, and marketing teams. It brings categories, reviews, posting activity, profile health, and local rankings together in one clear report. Use SpyMap to evaluate your own Google Business Profile, research nearby competitors, and turn public profile data into practical recommendations for improving your presence across Google Search and Maps. What you can do with SpyMap Discover primary and secondary business categories Run a complete Google Business Profile audit Analyze review volume, ratings, trends, and sentiment Evaluate posting frequency and content strategy Check rankings from different search locations Compare your profile with nearby competitors Identify missing services, categories, and content opportunities Receive a prioritized plan for improving local visibility How SpyMap works Search for a business or enter its Google Business Profile. Select the type of scan you want to run. Review findings across categories, reviews, posts, rankings, and profile health. Use the recommended actions to strengthen the profile and compete more effectively in local search. SpyMap works with publicly available information from Google Search, Google Maps, and local business results. Available data may vary by business and location. SpyMap Reports Profile Health Get a clear overview of how complete and competitive a Google Business Profile appears. The report may include: Profile verification and claimed status Business name, address, phone number, and website Primary and secondary categories Business hours and location information Profile, place, and listing identifiers Review and profile links Businesses associated with the same address Businesses using the same website Website and local SEO checks Missing or incomplete profile elements SpyMap organizes these findings into a practical checklist, making it easier to understand what should be addressed first. Category Analysis The categories selected for a Google Business Profile can significantly influence the searches in which it appears. SpyMap shows the categories used by a business and compares them with relevant competitors. Use Category Analysis to: Identify a business’s primary category View additional profile categories Compare categories across competing businesses Discover potentially relevant categories Find category and service gaps Explore related services and search opportunities The primary category is clearly identified so it can be distinguished from other categories displayed publicly. Review Analysis Understand the strength, consistency, and quality of a business’s review presence. SpyMap evaluates: Total review count Average star rating Review growth over time Recent review activity Rating distribution Common topics and customer themes Review sentiment Competitive review gaps Recommended review targets The report helps businesses move beyond a simple star rating and understand what customers consistently value—or criticize. Posting Strategy See how consistently a business publishes updates to its Google Business Profile and how its activity compares with competitors. The Posting Strategy report can include: Recent posting activity Average posting frequency Gaps in posting consistency Common content themes Promotional versus educational content Calls to action Engagement opportunities Competitor posting comparisons Recommended content cadence SpyMap then provides a suggested posting strategy based on the business’s current activity and competitive environment. Local Ranking Scan Google Maps rankings can change significantly depending on where the search is performed. SpyMap helps visualize how a business ranks across its surrounding service area. Use the Local Ranking Scan to: Check rankings for a specific keyword Select a target location or service area View performance across multiple map points Identify strong and weak ranking zones Compare visibility with nearby competitors Understand the role of distance and proximity Find areas where additional optimization may be needed This provides a more complete picture than checking a ranking from a single location. Competitor Comparison Compare multiple businesses in one report to understand what may be influencing local search performance. SpyMap compares factors such as: Primary and secondary categories Listed services Review quantity and average rating Review velocity Posting activity Profile completeness Website presence Location and proximity Local ranking coverage Instead of presenting raw data alone, SpyMap highlights the most meaningful gaps and recommends the next actions worth considering. Built for Practical Local Growth SpyMap is designed to make local SEO easier to understand. Reports use straightforward language, visual comparisons, and prioritized recommendations so business owners can quickly see: What is working What is missing What competitors are doing differently Which improvements may have the greatest impact What to focus on next No spreadsheets or complicated SEO dashboards are required. Important Information SpyMap analyzes publicly available business information and does not provide tools for bulk exporting data from Google Maps. SpyMap is an independent PostPixel product. It is not affiliated with, endorsed by, or sponsored by Google. Google Business Profile, Google Search, and Google Maps are trademarks of Google LLC. Start Your Free SpyMap Scan Enter a business, run your first scan, and discover what competitors are doing—and where you may be leaving local visibility on the table.