Ovine: Faye reads the label for you

Faye reads every product page you browse and tells you the truth about what’s really in it. Shopping for clothing, skincare, or household products shouldn’t mean decoding marketing language or hoping a “natural” label actually means natural. Faye checks the real ingredients list or fabric composition on the page you’re viewing — not just the product name or the brand’s own description — and tells you plainly what she finds. What Faye does: • Reads the actual ingredients or material composition on the product page • Flags synthetic fibres, chemical additives, and unverified “natural” claims • Checks for genuine third-party certification (GOTS, OEKO-TEX, Soil Association, COSMOS, and more) — and tells you honestly when a certification can’t be verified, rather than guessing • Suggests cleaner, verified alternatives — first from the site you’re already on, then from trusted natural and organic brands if nothing better exists there • Explains her reasoning in plain English, without jargon or judgement Why Faye is different: Faye doesn’t deal in scare tactics. She’s built to be honest, accurate, and calm — telling you the things you might not want to hear, but doing it gently, with the facts to back it up. When something can’t be verified, she says so. When a product is genuinely good, she says that too. Faye currently covers clothing, personal care, cosmetics, cleaning, and household products, with new categories added regularly. A mobile app is in development, so you’ll soon be able to scan and search products on the go. One small change at a time — that’s the idea behind Faye.