FB Ad Library Insights

Ad Library Insights overlays the hidden EU "transparency" data onto every card in the Facebook Ad Library, so you can research and spy on ad campaigns without opening each ad one by one. For each ad it surfaces, directly on the card: • EU total reach (number of people reached) • Age + gender demographic breakdown, with a country split • Spend and impressions (when available) • Run dates and total days active • Landing page / destination URL + call-to-action • Which placements the ad runs on • Page name, followers and category • Number of ad variants (a strong "scaled / winning offer" signal) • Whether the creative contains AI-generated media • Preview all of an ad's creatives in a popup gallery (videos play inline) and download any one — or all — in original quality • Jump to every active ad from the same advertiser with one click • Duplicate-creative detection: see how many ad sets run the same creative and the longest run time, and collapse the duplicates to declutter your research • Filter the grid by landing page — show only iOS or Android app-install ads, exclude them, or search by URL • Build a swipe file: tick the ads worth keeping and add a note on why you saved each • Export the captured (or selected) ads to CSV with the columns you choose — including derived signals like days running, ad-sets per creative and reach-per-day • Clean, distraction-free card design with light / dark / auto themes and a draggable status panel How it works: The extension reads the same public data the Ad Library already loads, and — only when you click "Load EU reach" — replays the page's own transparency request to fetch the per-ad reach and demographics. Creative downloads are saved straight from Facebook's CDN at full resolution. Nothing is sent to any third-party server. Everything runs locally in your browser. Usage: 1. Open facebook.com/ads/library and search as usual. 2. Basic data appears on cards automatically as you scroll. 3. Click "▼ Load EU reach + demographics" on a card, or use "Auto-load all visible" in the status badge, to pull reach + demographics. 4. Click "View & download" on a card to open its creatives in a gallery and save any or all. 5. Click "View all ads from this page" to open every active ad from that advertiser. 6. Click "Collapse duplicates" in the status badge to hide repeated creatives and keep one card per unique creative. 7. Use the landing-page filter or the "url contains…" search in the badge to segment your results. 8. Tick ads (and optionally add a note on each), pick your columns, and click "Export" to download a CSV. Note: EU reach/demographics exist only for ads that ran in the EU/UK (legal transparency requirement). For other ads it will show "unavailable". Facebook shows ad libraries one country at a time, so "View all ads" opens the advertiser's ads in the country you're currently browsing. This is an independent tool and is not affiliated with, endorsed by, or connected to Meta or Facebook. "Facebook" is a trademark of Meta Platforms, Inc.