Dealer Site Audit — by Shawn Ryder Digital

Dealer Site Audit checks any car dealership website in one click and tells you exactly where it's losing customers and leads. Built for automotive digital marketing — dealership owners, GMs, marketing managers, and agencies who need a fast, honest read on a website's performance before making decisions. WHAT IT CHECKS (23 checks, 4 categories) SEO Basics — title tag, meta description, page headings, canonical URL, dealer schema markup, vehicle/offer schema, social share tags, image alt text Local & Trust — click-to-call phone link, Google Maps/Business Profile link, visible address, business hours, reviews and testimonials Lead Capture — lead forms, inventory navigation, financing calls-to-action, trade-in tools, test drive booking Technical — HTTPS, mobile-friendliness, search engine indexing, image loading, page weight HOW IT WORKS Click the icon on any dealership site. A results panel appears with a live score gauge, a letter grade, and a full breakdown by category — plus plain-English explanations of what's wrong and why it matters. No setup, no login, no data leaves your browser. BUILT-IN REPORTING - Download a clean, one-page PDF report with your branding, ready to send to a client or prospect - Copy a plain-text summary for emails or notes - Includes a screenshot of the page at the time of the audit - Automatically logs every audit's results to your own webhook so you can build a running record of every site you've checked WHO IT'S FOR - Dealership marketing managers auditing their own site - Agencies and consultants prospecting new dealership clients - GMs and owners who want a plain-English second opinion on their website Runs entirely in your browser. No account required, no tracking, no ads.