A 20-step checklist for auditing AI-generated answers, tracing sources, correcting entity information, and monitoring changes.
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Version
1.0.0
updated 2 Oct 2026
About AI Reputation Management Checklist — ORM24
Understand and manage how AI systems describe a person, company, brand, product, or organization with a structured 20-step checklist from ORM24.
The AI Reputation Management Checklist helps reputation professionals, businesses, executives, marketers, and communications teams organize AI answer audits across relevant generative AI and AI-assisted search platforms.
The checklist covers:
- Defining the audit scope
- Creating an accurate entity map
- Identifying priority audiences
- Selecting relevant AI platforms
- Building a repeatable prompt set
- Recording testing conditions
- Running baseline tests
- Capturing answers and visible citations
- Detecting mistaken identity
- Classifying factual claims
- Prioritizing reputation risks
- Mapping visible sources
- Validating citation context
- Auditing owned information
- Clarifying entity signals
- Correcting underlying sources
- Filling important information gaps
- Creating a remediation plan
- Documenting completed actions
- Retesting and monitoring changes
Each checkpoint includes a brief explanation and a recommended record or action. Expand individual steps when guidance is needed, mark completed items, and follow overall progress from the extension popup.
Key Features
- 20 structured AI reputation checkpoints
- Expandable guidance for every step
- Automatic progress saving
- Separate checklist progress for each website
- Manual save and reset controls
- JSON report export
- Clean ORM24 navy-and-gold interface
- No account or registration required
Privacy
Checklist progress is stored locally on the user’s device through Chrome’s chrome.storage.local API.
The extension does not read webpage content, connect to AI platforms, record prompts or AI answers, collect personal information, access browsing history, use analytics, or transmit checklist data to external servers.
The extension is a workflow and organization tool. AI platform testing and source corrections are performed independently by the user.