Reach from ReachThePeople.ai - Intelligence for Advocacy and Nonprofits

YOUR MAJOR DONORS GET A PHONE CALL. WHAT DOES EVERYONE ELSE GET? Every development shop knows the answer. Your top fifty donors get the visit, the handwritten note, the call before the ask. The other four thousand get a quarterly newsletter and an appeal in November - not because they matter less, but because there are only so many hours in a gift officer's week. That gap is where nonprofit revenue quietly leaks out. Mid-level donors who would have moved up never got a reason to. Recurring supporters lapse without anyone noticing until the report. Loyal $250-a-year givers who have been with you for a decade have never once been thanked by name. Reach closes that gap. It's an AI-powered extension of your development team that handles the outreach your staff never has time to get to - personalized, on-brand, and grounded in each donor's real history with your organization. Your team stays focused on what only people can do: building relationships, making the ask, and carrying the mission. WHAT REACH DOES FOR YOUR TEAM • Personal outreach at every giving level: messages written for the individual donor - their history, their interests, their reason for giving - not a merge field with a first name in it. • Mid-level donor cultivation: run a real move-management touch cadence for the segment your gift officers can't reach, and surface the ones ready for a bigger conversation. • Lapsed donor reactivation: identify who's slipping and reach out while it's still a renewal instead of a reacquisition. • Pledge follow-through: automated, respectful reminders so committed money actually arrives. • Stewardship that doesn't stop after the receipt: thank-yous, impact updates, and anniversary touches that keep donors warm between appeals. • Multichannel sequences: email, direct mail, and social touches coordinated together instead of scattered across three tools. • Multilingual outreach: speak to every community you serve in their own language. • Your team stays in control: everything is reviewable before it sends, with opt-out handling and consent tracking built in. WORKS INSIDE THE TOOLS YOU ALREADY USE Reach runs as a Chrome extension on top of your existing donor database, including Raiser's Edge NXT, NationBuilder, HubSpot, and spreadsheets. Pull a list, launch a campaign, and keep working - no migration, no second system of record, no implementation project. Your database stays your database. USE CASES • Give your entire mid-level file the cultivation cadence that used to be reserved for majors. • Run an annual appeal straight from a saved list and personalize every message in it. • Win back lapsed donors with an ask that references why they gave in the first place. • Keep pledges and monthly gifts on track without a staffer chasing them. • Thank donors in a way that sounds like a person wrote it, at a volume no person could. FOR ADVOCACY AND POLITICAL CAMPAIGNS The same capacity problem shows up on the campaign side, just faster. A finance team of three is working a list of forty thousand, and only the max-out donors get a real conversation. Reach handles the rest of the file: personalized donor outreach and resolicitation, supporter mobilization and action alerts, and multilingual contact - all from the data you already keep in WinRed or your organizing tools, with compliance and opt-out handling built in. WHY IT MATTERS Most organizations don't have a donor problem - they have a capacity problem. The relationships are there; the hours aren't. Reach gives a three-person development office the reach of a much larger one, so more of your file gets treated like it matters and more of your budget goes to the mission instead of the overhead around it. GET STARTED Install the extension, connect the systems you already use, and send your first personalized campaign the same day. Learn more at ReachThePeople.ai.