Perspectify

Know who’s behind the news you read. Perspectify is a free browser extension from Newsmatics, a trust infrastructure company, that gives you instant context about the news sources you visit. When you visit a news outlet, Perspectify surfaces key information about who’s behind it, including ownership, location, year founded, parent company details, and more. Perspectify automatically recognizes the news sources you visit and displays available information about them. It’s as simple as 1-2-3: 1. Read - visit a news article from any news outlet 2. Reveal - Perspectify identifies the source and surfaces key information about who’s behind it, directly in your browser 3. Decide - You get the context. You make the call. Why install it? Because understanding who is behind a news source can help you make a more informed decision about how much you trust what you are reading. Perspectify does not rate news outlets, assign political labels, or tell you what to believe. It gives you the context. You make the call. SEE THE SOURCE BEHIND THE STORY Perspectify brings useful background information directly into your browsing experience, so you do not have to leave the page and search for it yourself. Depending on the source, you may see: • Who owns the media outlet • Parent company or ownership structure • Where the organization is based • When it was founded • Other relevant information about the publisher CONTEXT, NOT COMMENTARY Perspectify is designed to help you understand the source behind the news, not judge the article for you. No ratings to follow. No opinions. Just clear, useful information about the organization publishing the news. Whether you are reading breaking news, checking an unfamiliar publication, or comparing coverage across different outlets, Perspectify gives you more context when you need it. LESS NOISE. MORE CONTEXT. YOUR JUDGMENT. Install Perspectify for free and know more about the sources behind the news you read. ABOUT NEWSMATICS Perspectify is developed by Newsmatics, a trust infrastructure company building technologies that help people better understand the information they consume. Newsmatics focuses on transparency, context, and access to reliable source information, giving people more tools to make informed decisions for themselves.