MerchDeli for Amazon Merch on Demand

Advertise on true profit, not ad performance in isolation. MerchDeli combines your Merch by Amazon royalties, sales, cancellations and returns with your Sponsored Products and Sponsored Brands video performance, mapped down to the individual ASIN, so every bid, placement and ad decision reflects your full account picture, organic and sponsored. Review the recommendations, adjust what you want, and apply across all marketplaces in a few clicks. Adjust bids and placements, launch ads where they are missing, and promote or negate search terms, all in bulk. Write your own rules for what to change and when, and let them apply on a schedule. Your selection follows your filter, so you act on everything that matches. Or just ask Delia, your ads assistant. ═══════════════════════════════ WHAT'S IN THE DASHBOARD ═══════════════════════════════ MerchDeli adds a button to the merch.amazon.com navigation (plus a toolbar icon with a 7-day snapshot) that opens the dashboard. It has five views. 📊 OVERVIEW Your whole account at a glance, profit-first. • Net Royalties, Net Royalties %, ROAS, ACOS and every KPI, as cards and an interactive chart. • Compare any period against the same dates last year, account-wide or per ASIN. • A per-ASIN table beneath, everything cross-filtered. 💰 PRODUCTS Know what each product truly earns, then act on it. • All-time Net Royalties per product, so ad attention follows real profit. • Spot products under- or over-served with ads for how profitable they are. • A target ACOS from your account-wide Net Royalties % target and each product's price, royalty and deals. • Current prices, royalties, active deals and BSR trend, at a glance. • Catch deliverability issues before a product burns clicks it can't convert. • Bulk-create ads for the products that need them. 🎯 TARGETS Tune every bid, placement and ad on performance, in bulk. Three tabs: Targets, Placements and Ads. • See how each target (keyword, product, category, auto) performs across 7, 30 and 90 day windows, on Sponsored Products and Sponsored Brands video. • Get bid and placement recommendations grounded in that performance, each explaining itself on hover. • Bulk-adjust bids and placement modifiers, or bulk-pause what isn't working. • Placements: filter, sort and rank on any window, including since the percentage last changed. • Ads: one row per ad, so you can pause a single ad that takes clicks and never sells without touching the ad group's keywords or the products still earning in it. 🔍 SEARCH TERMS Find winners, cut losers, in bulk. • See how each customer search term performs across 7, 30 and 90 day windows. • Promote winners from auto campaigns into manual keywords or product targets. • Bulk-negate wasteful terms, in that ad group or anywhere else running the same ASIN. 🕘 HISTORY A permanent record that's yours. • Review every change to bids, placements, paused targets and created ads, made in MerchDeli or the Amazon Ads console. • Build a forever daily history of sales, returns, ad performance, BSR and price, per ASIN, target and search term. ═══════════════════════════════ DELIA, YOUR ADS ASSISTANT ═══════════════════════════════ Ask about your account in plain words: which products sold best last month, which targets spend without selling, how this Black Friday compares with last year's. Delia looks it up in your own tables and shows the answer beside the chat as a table or chart you can sort, filter and save as a view. She knows each marketplace's occasions and Amazon's sale dates, designs rules from your numbers, and on Max prepares changes for you to review and send. Included with Pro, Max and the free trial. ═══════════════════════════════ KEY METRICS ═══════════════════════════════ • Net Royalties: royalties earned minus total ad spend. The number that actually matters. • Net Royalties %: the share of your royalties left after ad spend. Set an account-wide target and MerchDeli turns it into a per-product target ACOS, adjusted for price, royalty, active deals and royalty tier. • ROAS: ad-attributed sales divided by ad spend. • Net Sold: units sold minus cancellations minus returns. • Avg $/Unit: average royalty per unit, for pricing efficiency. • Return Rate: share of sold units returned, so you can spot quality or listing issues. • Ad spend, ad sales, ad orders, CPC, CTR, ACOS: from your Sponsored Products and Sponsored Brands video campaigns, shown alongside your sales data. ═══════════════════════════════ TIME SERIES + PRIOR-YEAR COMPARISON ═══════════════════════════════ Every KPI can be a time-series chart. Click any card and the chart switches to that metric, with daily or weekly buckets sized to your range. Metrics that break down by marketplace use stacked bars, so you see which markets drive performance. Every range also loads the same window from a year ago. The chart overlays both periods, and each KPI card shows the year-over-year delta, green for improvement and red for decline. Presets run from Today and Yesterday through Last 7 and 30 Days, Month, Quarter and Year to Date, plus any custom range. ═══════════════════════════════ RECOMMENDATIONS, YOUR RULES + AUTOMATION ═══════════════════════════════ MerchDeli computes a recommended bid for every active target from its CPC history, conversion rate, and a target ACOS derived from your account-wide Net Royalties % target. Recommendations break into clear tiers (decrease, hold, increase, pause, re-enable). Hover any one for the reason in plain words plus the clicks, orders, CPC and ACOS behind it over today, yesterday, 7, 30 and 90 days, and since the last bid change. Per-placement adjustments handle the common Merch on Demand case where a target performs very differently on Top of Search, Rest of Search and Product Pages, so you push converters and fix leaks in one motion. Recommendations are careful by design. A click too fresh to have converted is not counted as a failure, evidence bars are sized from your own…