LeadScout: Lead Finder & Website Audit

Find local businesses whose websites have real, fixable problems — then know exactly why each one is worth contacting, and what to say. LeadScout turns an ordinary Google search into a ranked list of prospects for your services. Search for the kind of business you sell to, open the side panel, and every result is sorted into real business websites, directories, and pages that are not prospects at all. Analyse the ones you like and each gets an opportunity score built from what its website actually does — not from a guess. Built for freelance web designers, SEO specialists, developers and small agencies who find their own clients. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ THE PROBLEM THIS SOLVES Prospecting for web work usually means opening thirty tabs, squinting at thirty homepages, and guessing which businesses might pay you to fix something. It is slow, it is subjective, and by the tenth site you are not really looking any more. Worse, when you finally write the email, you are often guessing about the problem too. "I noticed your site could use some improvements" is the sound of a message that gets deleted. LeadScout does the looking for you, and it records what it found so your outreach can point at something specific and true. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW IT WORKS 1. Search Google for your target market — "plumbers in Brampton", "roofers in Springfield", "dentists in Leeds". 2. Open the LeadScout side panel. It reads the results page you are already viewing and pulls out the businesses: name, website, and the rating and review count if Google displayed them. 3. Directories and non-prospects are filtered out. Yelp, Yellow Pages, Facebook, Wikipedia, government pages, universities and "best 10 plumbers" listicles are identified and set aside, so you are looking at businesses rather than pages about businesses. 4. Click Analyze on a prospect. LeadScout fetches that business's public homepage and records dozens of concrete facts about it. 5. You get a score out of 100, the evidence behind every point of it, what you could sell, and — if you entered your own prices — what the work is worth. 6. Or click "Analyze all" to score every prospect on the page at once, ranked best first. 7. See how to reach them — the email address, phone number and contact page the business publishes on its own homepage. 8. Draft an email, LinkedIn message, contact-form note or call brief that references only what was verified, and open it in your own email app, already addressed. 9. Save the lead, set its status, add notes. LeadScout reminds you when a contacted lead is due a follow-up. Skip the ones you have ruled out and they stop coming back. Browsing a business website, or Google Maps? Right-click the site or its link and choose "Analyze this website with LeadScout". ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT IT ACTUALLY CHECKS Every finding comes from the business's own homepage, read on a single request. CONVERSION AND CONTACT • Whether an online booking or appointment path exists at all • Tappable phone numbers, email links and contact forms • Whether a visitor has any obvious way to get in touch MOBILE AND TECHNICAL • Mobile viewport declaration — the difference between a usable phone experience and a desktop page shrunk to fit • HTTPS, and whether browsers will mark the site "Not secure" • Favicon • Outdated front-end libraries such as jQuery 1.x, Bootstrap 3 and AngularJS • Server response time and the size of the HTML document SEARCH AND STRUCTURE • LocalBusiness structured data — whether search engines have a confirmed address, opening hours and phone number • Title tag presence, length, and whether it will be truncated in results • Meta description • Canonical URL • Open Graph tags, which decide what a shared link looks like • Heading structure, including missing or duplicated H1s • Image alt text coverage BUSINESS SIGNALS • Star rating and review count, when Google displayed them • Linked social profiles ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ A SCORE YOU CAN DEFEND IN FRONT OF A PROSPECT This is the part that matters most, so it is worth being precise about. The opportunity score comes from a deterministic rule engine. The same website with the same service profile always produces the same number. Every point traces back to a named check and the specific observation that triggered it, and the app shows you all of them: +14 No online booking — no booking link or form found on the homepage +13 Not built for mobile — the page declares no mobile viewport +10 No obvious way to make contact — no tappable phone, email link or form +4 Missing LocalBusiness schema -11 Site is already well built — secure, mobile-ready, structured data present Higher means a better prospect for you. It does not mean the website is worse — it means there is more that you could be paid to fix. A low score is useful information too: it tells you to move on rather than spend an afternoon on a business that already has everything. A language model is used to phrase these findings into readable summaries and outreach. It never produces or adjusts the score, it only ever sees observations that were already verified, and its output is checked before you see it. If it writes something unsupported, the app discards it and falls back to a plain-language version instead. WHAT LEADSCOUT WILL NEVER TELL YOU It does not estimate traffic. It does not estimate revenue. It does not claim conversion rates, search rankings, or that a business is "losing customers". None of that can be measured from outside a website, so none of it is claimed. Where something could not be checked, the app says so rather than filling the gap. Response time is reported as a measurement from a single request, explicitly not as a page-speed audit. If a site cannot be read at all — offline, behind a bot filter, or asking crawlers to stay away in its robots.txt — you get an honest …