KeywordAxe — Keyboard Shortcuts for Google Ads

KeywordAxe adds keyboard shortcuts, a command palette, and performance monitoring tools directly into the Google Ads interface. Navigate faster, identify wasteful keywords, and spot campaign anomalies — all without leaving Google Ads. Optionally connect your Google Ads account (read-only, official Google Ads API) for accurate reporting: anomaly alerts with 30 days of real history from your first session, true search-term costs in the negatives panel, and custom performance rules like "flag keywords with ROAS under 2 and spend over $50." ⌨️ KEYBOARD SHORTCUTS • Press Ctrl+K (Cmd+K on Mac) to open the command palette — navigate to any page instantly • Single-key shortcuts: C (campaigns), K (keywords), S (search terms), G (ad groups) • Action shortcuts: N (negative keywords), A (anomalies), B (budget pacing) • Press ? to see all available shortcuts 🎯 NEGATIVE KEYWORD TRACKER (FREE, NO DAILY LIMIT) • Smart filters surface search terms with cost but zero conversions • Connected accounts see each term's true 30-day cost and conversions from the API • Copy formatted keyword lists to clipboard, then paste into Google Ads' native negative keyword tool • Real-time potential savings display; CSV export • Saved lists: build your standard "junk list" once, reuse it across accounts (1 free, unlimited with Pro) 🔗 GOOGLE ADS API CONNECTION (OPTIONAL) • Connect your own account via Google sign-in — read-only, verified by Google • Tokens stay on your device; reporting data is shown only in your browser • Powers instant anomaly baselines, real search-term costs, and custom rules • Disconnect (and revoke) any time from Settings ⚙️ CUSTOM PERFORMANCE RULES (1 FREE, MORE WITH PRO) • Build rules on live API data: e.g. "cost > $50 AND ROAS < 2" over the last 30 days • Fields: cost, clicks, impressions, conversions, CTR, avg. CPC, conversion rate, ROAS • AND/OR logic, starter templates, evaluated every 6 hours and on demand • Findings list the exact keyword, ad group, and dollars — with a recommended action • Rules recommend; you decide. KeywordAxe never changes your account. 📊 PERFORMANCE MONITORING • Visual badges highlight campaigns with unusual metric changes • Connected accounts compare against 30 days of real daily history (median-based, from your first session) • Configurable thresholds: Warning (15% deviation) and Critical (30%) • Budget pacing bars with month-end spend projections PRICING Free (always): all shortcuts and the command palette, unlimited bulk negative keywords, 1 saved list, 1 active performance rule, anomaly badges, budget pacing. Pro ($29/month): up to 50 custom performance rules on live API data, unlimited saved negative lists, instant Ctrl+K account switcher. PRIVACY Your data stays on your device. The optional API connection is read-only; tokens are stored on your device only, and reporting data is never stored on our servers. No campaign data is ever sold or shared. We collect nothing unless you opt in to anonymous usage statistics. Full policy: https://keywordaxe.com/privacy.html Permissions: activeTab (read the Ads page you're viewing), storage (your settings and lists), notifications (performance alerts), alarms (scheduled rule evaluations), contextMenus (right-click block), identity (optional Google sign-in for the API connection). SUPPORT Bugs and feature requests: https://github.com/rktreddy/keywordaxe/issues — solo developer, every message gets read. KeywordAxe is an independent project and is not affiliated with, endorsed by, or sponsored by Google.