Google Tag Manager Internal Traffic Filter icon

Google Tag Manager Internal Traffic Filter

by Semetrical · Developer Tools
Manifest V3 Free
View in Chrome Web Store Data as of 16 Oct 2026

Automatically mark internal traffic in Google Tag Manager and GA4 to keep analytics data clean.

Users
47
−6 in 30 days
Rating
0.0 / 5
unchanged in 30 days
Ratings
0
0 in 30 days
Store rank
#111K
#93K among extensions
Version
1.2
updated 4 May 2026

Users

monthly, 10 months
02754Dec 2025Jun 2026Oct 2026
Latest, 16 Oct 2026: 47 usersMove the mouse over the chart for any month

Ratings count

monthly, 10 months
001Dec 2025Jun 2026Oct 2026
Latest, 16 Oct 2026: 0 ratingsMove the mouse over the chart for any month

The Chrome Web Store rounds user counts down to the leading digit, so the user line moves in steps. The ratings count is exact and is the better signal of real adoption.

About Google Tag Manager Internal Traffic Filter

Prevent internal traffic from polluting your Google Analytics data. This extension automatically marks visits from configured hostnames (like staging sites, localhost, or internal domains) as 'internal' traffic in Google Tag Manager and Google Analytics 4. Simply configure your internal hostnames (supports wildcards like `*.example.com`), and the extension will push a dataLayer message and set cookies when you visit matching pages. Use these markers in GTM triggers to block tags or filter internal traffic in GA4, ensuring your analytics reflect real user behavior. Advanced configuration (optional): - Traffic Type: override the default 'internal' value used for the traffic_type cookie and dataLayer key. - Developer ID: an optional user-provided identifier (stored locally in chrome.storage.local) that, when set, is added to a first‑party cookie (developer_id) and included in the page dataLayer (developer_id) on matching hostnames. - Debug Mode: when enabled, adds debug_mode=true (cookie + dataLayer) to help enable GA4 DebugView via GTM. Note: The extension does not send data to any external servers; it only writes first‑party cookies and dataLayer values on pages whose hostnames you configure.

Growth

WindowUsersChangeRatingsRating
7 days+2+4.4%00.00
30 days−6−11.3%00.00
6 months+29+161.1%00.00

Chrome Web Store search rankings

Where Google Tag Manager Internal Traffic Filter appears when people search the store, with the 30 day change
Search phrasePosition30 days
traffic#47−4

Version history

3 versions recorded
1.24 May 2026
1.122 Jan 2026
1.0.029 Dec 2025

Details

Category
Developer Tools
First seen
29 Dec 2025
Size
419 KB
Languages
en-GB
Pricing
Free
Extension ID
lnblahlikeifoomacodmakhffigdmpab

Permissions and risk

Moderate riskimpact 2, likelihood 2
Permissions
storagetabs

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