Automatically mark internal traffic in Google Tag Manager and GA4 to keep analytics data clean.
Users
47
−6 in 30 days
Rating
0.0 / 5
unchanged in 30 days
Ratings
0
0 in 30 days
Store rank
#111K
#93K among extensions
Version
1.2
updated 4 May 2026
Users
monthly, 10 months
Latest, 16 Oct 2026:47 usersMove the mouse over the chart for any month
Ratings count
monthly, 10 months
Latest, 16 Oct 2026:0 ratingsMove the mouse over the chart for any month
The Chrome Web Store rounds user counts down to the leading digit, so the user line moves in steps. The ratings count is exact and is the better signal of real adoption.
About Google Tag Manager Internal Traffic Filter
Prevent internal traffic from polluting your Google Analytics data. This extension automatically marks visits from configured hostnames (like staging sites, localhost, or internal domains) as 'internal' traffic in Google Tag Manager and Google Analytics 4.
Simply configure your internal hostnames (supports wildcards like `*.example.com`), and the extension will push a dataLayer message and set cookies when you visit matching pages. Use these markers in GTM triggers to block tags or filter internal traffic in GA4, ensuring your analytics reflect real user behavior.
Advanced configuration (optional):
- Traffic Type: override the default 'internal' value used for the traffic_type cookie and dataLayer key.
- Developer ID: an optional user-provided identifier (stored locally in chrome.storage.local) that, when set, is added to a first‑party cookie (developer_id) and included in the page dataLayer (developer_id) on matching hostnames.
- Debug Mode: when enabled, adds debug_mode=true (cookie + dataLayer) to help enable GA4 DebugView via GTM.
Note: The extension does not send data to any external servers; it only writes first‑party cookies and dataLayer values on pages whose hostnames you configure.
Growth
Window
Users
Change
Ratings
Rating
7 days
+2
+4.4%
0
0.00
30 days
−6
−11.3%
0
0.00
6 months
+29
+161.1%
0
0.00
Chrome Web Store search rankings
Where Google Tag Manager Internal Traffic Filter appears when people search the store, with the 30 day change