Attention Insight

Attention Insight is an AI heatmap extension that predicts which parts of a webpage are most likely to attract visual attention. Evaluate your layout before launch, without adding tracking code or waiting for visitor data. See whether your headline, primary action, and supporting content stand out—and how much reading the most prominent text requires. ANALYSIS FEATURES • Attention Heatmap – visualizes which areas of your design are most likely to attract viewers’ attention. • Focus Map – highlights what viewers are predicted to notice or miss in the first four seconds. • Focus Score – measures how concentrated or dispersed predicted attention is across your design. • Clarity Score – estimates how clear or cluttered your design appears to a new viewer. • Copy Load – evaluates how much text sits where attention is predicted to land and whether it fits within the estimated first-view reading window. HOW IT FITS YOUR WORK • Designers: Check whether the headline and primary action stand out, and identify competing visual elements before handing off a design. • Marketing teams: Review the prominence of your offer and call to action, and assess whether key copy can be read during a brief glance. • Agencies: Compare client and competitor pages, then use the visual results to explain proposed changes in client presentations. WHY USE PREDICTIVE ANALYSIS? Mouse and scroll heatmaps record visitor interactions. Attention Insight estimates visual attention before you have that data, helping you identify potential problems and prioritize changes to test. Analyze pages directly in your browser. Use Copy Load alongside the visual results to understand whether prominent content asks for more reading than a quick look allows. RESEARCH AND ACCURACY Powered by deep learning trained on 5.5+ million fixations and 550+ million gaze points from real eye-tracking studies. Attention heatmaps are 96% accurate compared with eye-tracking research studies. Proved by MIT/ Tuebingen Saliency Benchmark. Results are AI-generated predictions, not recordings of your visitors’ gaze or behavior. Start your 14-day trial. Learn more: https://www.attentioninsight.com